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News

ARTICLE

Date ArticleType
9/1/2022 4:00:00 AM CANA Press Release

Cemeteries — In Shades Of Green

FOR IMMEDIATE RELEASE

Contact: Barbara Kemmis
Phone: (312) 245-1077
499 Northgate Parkway
Wheeling, IL 60090-2646
Barbara@cremationassociation.org

CEMETERIES — IN SHADES OF GREEN
A Spectrum of Green Funeral and Burial Service Options at the Green Funeral Conference 2022

WHEELING, IL—According to color authority Pantone, “green is one of the most important colour groups of recent times, with a variety of tones being on trend.” The Green Funeral Conference 2022 invites professionals from across the full spectrum of green funeral practice to connect with new ideas. Join the Cremation Association of North American (CANA) and Passages International, Inc. September 13-15 in Albuquerque, New Mexico and see how!

With over 10 years of data and operations, Jodie Buller at White Eagle Preserve in Washington and Rachel Essig at River View Cemetery Funeral Home in Oregon attend the Conference to cover considerations for developing financially sustainable green business models. Sponsored by the Green Burial Council, Jodie and Rachel’s presentation will share how their businesses decided to go “dark green conservation cemetery” and “light green hybrid cemetery" to serve their communities’ growing needs.

“People are coming to understand that the intimate decisions they make about the end of their lives can reinforce their connection to the land, and help to protect what’s important to them,” says Buller. Having options for this growing group of eco-conscious families is key for your business sustainability. Essig and Buller will discuss how to present these options to families pre-need and at-need. They will walk through the options for ”how to do” a green burial so that participants learn the ease of providing environmentally-friendly options to clients and share stories of how meaningful green funeral and cemetery options are for families.

They’re joined on the Green Funeral Conference stage by:

  • Janice Honeycutt Hering, locally-based CEO Coach of Firecracker Leadership, leads the event with a keynote on How to Strengthen your Mental Fitness to Find the Gift and Opportunity in any Situation.
  • Tom Antram, of French Funerals, will speak on Greening the Cremation Process: A Case Study on Value Additions for Cremation Families while being more sustainable for the future.
  • Three experts from across the profession come together to share their experience on the Emerging Trends Panel. Lindsey Ballard of Ballard-Sunder Funeral & Cremation will discuss alkaline hydrolysis, Brie Smith of Return Home gets to the heart of natural organic reduction, and Darren Crouch with Passages International, Inc. provides insights on sustainable products and fair trade.
  • Marketing professionals Elizabeth Davis and Kilian Rempen of Passages International and Katey Houston of Return Home will discuss strategies for Articulating the Value of Green.
  • The Doing Green Practitioner Panel invites practitioners to the stage to share their successes and struggles implementing green activities in their business.
  • …plus, the always popular Roundtable Conversations offer collaborative discussion on how attendees can apply this to their business.

Rounding out the event, Barbara Kemmis of CANA will lead attendees in a Workshop – Putting it into Practice. This session will tackle current issues related to green funerals and develop a tip sheet with advice, suggestions and strategies attendees can take back to their business. Topics will include consensus on what green means when it comes to cremation, burial, etc.; how to talk to cemeteries about adding green burial; and consumer desire versus reality of offering green options.

Find your shade on the green spectrum with Jodie Buller and Rachel Essig! Join your eco-curious colleagues September 13-15, 2022, at the Sandia Resort and Casino in Albuquerque. With thanks to lead sponsor Passages International, Inc. and fellow event sponsors Nomis Publications and Starmark Cremation Products. See the full schedule and register to attend: goCANA.org/GFC2022.

ABOUT CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

ABOUT PASSAGES INTERNATIONAL

Passages International, Inc. has led the green sector of the funeral industry for 20 years, with the largest selection of innovative, environmentally-friendly urns, caskets, and memorial products. For more information on green funerals and their benefits visit www.agreenerfuneral.org. For more information on Passages products or Fair Trade, visit www.passagesinternational.com.

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