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    • CANA Member Directory
    • Contact Us
  • Choosing Cremation
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      • Memorial Options
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  • For Practitioners
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    • 2025 Media Kit
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    • CANA PR Toolkit
    • Find Local CANA Members
  • Education
    • Access Your Online Courses
    • Crematory Operator Certification >
      • COCP - In English
      • COCP - en français
      • COCP - en Español
      • Pet Cremation (CPCO)
      • Alabama Refresher Program
      • Illinois Refresher Course
    • Cremation Specialist Certification
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    • Continuing Education Online
    • Pet Aftercare
    • Natural Organic Reduction >
      • Natural Organic Reduction Operations Certification
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News

ARTICLE

Date ArticleType
9/6/2022 4:00:00 AM CANA Press Release

The Lowdown On AH, NOR, And Fair Trade In Funeral Service

FOR IMMEDIATE RELEASE

Contact: Barbara Kemmis
Phone: (312) 245-1077
499 Northgate Parkway
Wheeling, IL 60090-2646
Barbara@cremationassociation.org

THE LOWDOWN ON AH, NOR, AND FAIR TRADE IN FUNERAL SERVICE
Emerging Trends Panel at the Green Funeral Conference 2022

WHEELING, IL—Your eco-conscious families are growing in number, and there’s no single, right way to serve them. Finding attractive options for your families and your business can leave you with a lot of questions and ideas, but not a lot of solutions and plans. Join the Cremation Association of North American (CANA) and Passages International, Inc. at the Green Funeral Conference 2022 on September 13-15 in Albuquerque, New Mexico to explore these options and find options that can work for you.

New trends and technologies have caught consumers’ imagination – sometimes even before they’re legally available in their area! Get the latest on three emerging trends at the Green Funeral Conference. Lindsey Ballard of Ballard-Sunder Funeral Home in Minnesota will spill the tea on alkaline hydrolysis (AH or water cremation), Brie Smith of Return Home in Washington will dish the dirt on natural organic reduction (NOR or human composting), and Darren Crouch of Passages International will share the tricks of fair trade and sustainable products.

Join the discussion on these emerging trends in funeral service and ask your questions about what it means for your business. “You don’t necessarily have to be a green thinker or have recycling and climate change at the forefront of your mind to still appreciate what is happening,” explains Brie Smith about green funeral practices and natural organic reduction. “We want to be the brightest moment in their darkest days – as a funeral director it’s my point of existence. You don’t have to be particularly green of mind to see that the end result is truly compelling.”

Staying on top of new ideas and options means you can be a reliable resource for your families, even if you don’t provide the service yourself. “There are many shades of green. People can pick and choose where they want to go green,” assures Darren. “Get educated, think outside the box, get outside your comfort zone, because the only threat here is not doing anything and just waiting.”

Keeping the information flowing, they’re joined by:

  • Janice Honeycutt Hering, locally-based CEO Coach of Firecracker Leadership, leads the event with a keynote on How to Strengthen your Mental Fitness to Find the Gift and Opportunity in any Situation.
  •  Jodie Buller of White Eagle Preserve and Rachel Essig of River View Cemetery Funeral Home will talk about Cemeteries – In Shades of Green for developing financially sustainable green business models.
  • Tom Antram, of French Funerals, will speak on Greening the Cremation Process: A Case Study on Value Additions for Cremation Families while being more sustainable for the future.
  • Marketing professionals Elizabeth Davis and Kilian Rempen of Passages International and Katey Houston of Return Home will discuss strategies for Articulating the Value of Green.
  • Rounding out the event, Barbara Kemmis of CANA will lead attendees in a Workshop – Putting it into Practice on key takeaways from the Conference.
  •  …plus, the always popular Roundtable Conversations offer collaborative discussion on how attendees can apply this to their business.

Get the deets at the Green Funeral Conference 2022 and don’t keep it on the DL! Join your eco-curious colleagues September 13-15, 2022, at the Sandia Resort and Casino in Albuquerque. With thanks to lead sponsor Passages International, Inc. and fellow event sponsors Nomis Publications and Starmark Cremation Products. See the full schedule and register to attend: goCANA.org/GFC2022.

ABOUT CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

ABOUT PASSAGES INTERNATIONAL

Passages International, Inc. has led the green sector of the funeral industry for 20 years, with the largest selection of innovative, environmentally-friendly urns, caskets, and memorial products. For more information on green funerals and their benefits visit www.agreenerfuneral.org. For more information on Passages products or Fair Trade, visit www.passagesinternational.com.

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