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LEARN THE RIGHT WAY OF MANAGEMENT AT CANA’S 2023 CREMATION SYMPOSIUM
WHEELING, IL— More than many other professions, funeral service is a calling to serve families facing some of their most difficult days. Yet, the funeral profession faces an employment crisis as people change careers. Why? Eric Layer, author of The Right Way of Death, provides the keynote session at the Cremation Association of North America’s 2023 Cremation Symposium to help owners and managers restore the “spark” in the most important audience – their staff – this February 8-10 in Las Vegas!
Funeral service is better poised to answer employees’ need for meaning in their work than most others. Eric Layer argues that owners and managers are too focused on the "what" and the "how" of the funeral business. These business leaders often do our profession a disservice by overlooking the “why” people join this profession of overnight calls, in all weather, serving the grieving.
“To modern businesses,” says Layer, “sifting out those who are not committed to your cause is a matter of life and death. It’s worth taking the extra time to make sure you’re doing it right. And when you do, you’ll stop wasting time on guesswork about whether a person, partner, or project is a fit—because you’ll know who you are.”
At CANA’s 2023 Cremation Symposium, Layer will share experience gleaned as partner at McKee Wallwork + Co., an internationally recognized marketing advisory firm consulting for globally recognized funeral brands. In his keynote, The Right Way of Management, he will share research and strategies from inside and outside the funeral profession to help you find meaning and purpose for your people.
Layer is joined by these experts with ideas to reenergize your business purpose:
Plus, the Cremation Symposiums is known for leaving plenty of time for play. Hosted in the heart of the Las Vegas Strip, The LINQ Hotel + Experience is Symposium HQ with the conference just a few steps from both your room and the famous LINQ Promenade packed with restaurants, shopping, the High Roller, and zipline to keep you entertained.
Restore the "spark" in your business with Eric Layer! Join CANA for the 2023 Cremation Symposium February 8-10, 2023 at The LINQ Hotel + Experience in Las Vegas. Visit CANA.org/CANAignite to see what else we have planned for the event and register to join other cremation business owners and managers from across the country.
About CANA
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.