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FOR IMMEDIATE RELEASE Contact: Barbara Kemmis Phone: (312) 245-1077 499 Northgate Parkway Wheeling, IL 60090-2646 Barbara@cremationassociation.org When Cremation Families Don’t Choose Service, It’s Time to Adapt Reconnect with Today’s Families with CANA-Certified Cremation Specialist Training WHEELING, IL — Your business was built to serve families—and today, more of those families are choosing cremation. If cremation families are increasingly selecting simpler options or bypassing services altogether, it may not be a rejection of care or ritual, but a sign that their expectations have changed. The opportunity is not lost: it’s evolving. The Certified Cremation Specialist (CCS) training from the Cremation Association of North America (CANA) helps funeral professionals understand how to meet cremation families where they are, and bring meaningful service back into the conversation. Cremation can appear simple on the surface, but grief is not. CANA’s research shows that many long-held assumptions about cremation do not reflect today’s consumer beliefs, behaviors, or expectations. Families who choose cremation are not walking away from meaning, ritual, or professional guidance—they are looking for approaches that align with their values, timing, and preferences. The CANA-Certified Cremation Specialist program is designed for funeral home owners, managers, and arrangers who want to confidently serve this growing audience. Participants learn how to: Adapt their approach with cremation families — both on the phone and at the arrangement table Communicate value beyond disposition and support families in new ways Stay compliant with the Funeral Rule and ethical standards Create meaningful memorial opportunities before and after cremation This fully online, self-paced program fits into busy schedules and features eight engaging, thought-provoking courses that translate existing expertise into today’s cremation-forward environment. Cremation families are still seeking connection, remembrance, and support. With the right approach, funeral professionals remain essential guides in that process. Become a CANA-Certified Cremation Specialist and expand how you serve. Registration is open now through July 31, 2026. Learn more and register at: cremationassociation.org/CCS About CANA Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.
FOR IMMEDIATE RELEASE
Contact: Barbara Kemmis Phone: (312) 245-1077 499 Northgate Parkway Wheeling, IL 60090-2646 Barbara@cremationassociation.org
When Cremation Families Don’t Choose Service, It’s Time to Adapt Reconnect with Today’s Families with CANA-Certified Cremation Specialist Training
WHEELING, IL — Your business was built to serve families—and today, more of those families are choosing cremation. If cremation families are increasingly selecting simpler options or bypassing services altogether, it may not be a rejection of care or ritual, but a sign that their expectations have changed. The opportunity is not lost: it’s evolving.
The Certified Cremation Specialist (CCS) training from the Cremation Association of North America (CANA) helps funeral professionals understand how to meet cremation families where they are, and bring meaningful service back into the conversation.
Cremation can appear simple on the surface, but grief is not. CANA’s research shows that many long-held assumptions about cremation do not reflect today’s consumer beliefs, behaviors, or expectations. Families who choose cremation are not walking away from meaning, ritual, or professional guidance—they are looking for approaches that align with their values, timing, and preferences.
The CANA-Certified Cremation Specialist program is designed for funeral home owners, managers, and arrangers who want to confidently serve this growing audience. Participants learn how to:
This fully online, self-paced program fits into busy schedules and features eight engaging, thought-provoking courses that translate existing expertise into today’s cremation-forward environment.
Cremation families are still seeking connection, remembrance, and support. With the right approach, funeral professionals remain essential guides in that process.
Become a CANA-Certified Cremation Specialist and expand how you serve. Registration is open now through July 31, 2026. Learn more and register at: cremationassociation.org/CCS
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.