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FOR IMMEDIATE RELEASE Contact: Barbara Kemmis Phone: (312) 245-1077 499 Northgate Parkway Wheeling, IL 60090-2646 Barbara@cremationassociation.org Bridging Hospice and Funeral Services: A Compassionate Continuum of Care Engaging Hospice with Greg Grabowski at the 2025 CANA Symposium WHEELING, IL— Hospice and cremation service are united by a shared, fundamental philosophy to prioritize dignity, respect, and family-centered care. How can you bridge the gap and become integral in supporting hospice and families as they navigate end-of-life? Join Greg Grabowski, Partner at Hospice Advisors and Hospice Insights, and explore how funeral professionals can foster a seamless transition with hospice care efforts and healthcare resources at the Cremation Association of North America’s 2025 Cremation Symposium at the Paris Las Vegas on February 26-28, 2025. Approximately 50% of all deaths in the United States involve hospice care. Like cremation, which CANA research shows topped 60.6% nationally in 2023, hospice care continues to grow as more families see its value to their experience. These parallel trends highlight the opportunity for cremation and hospice providers to collaborate, creating integrated services that meet evolving family needs. In his keynote session sponsored by National Guardian Life Insurance Company (NGL), Bridging Hospice and Funeral Services: A Compassionate Continuum of Care, Greg Grabowski offers actionable strategies to engage both the heart and skills of hospice in delivering value to the healthcare continuum. “I learned that when funeral homes show interest and involvement by demonstrating their shared values of celebrating one’s life, hospice providers respond positively,” says Greg. “When funeral directors communicate the why for what they do, hospice care team members listen.” Greg’s presentation will draw on themes from his book, Engaging the Heart of Hospice co-authored with Lacy Robinson, a free takeaway for every Symposium attendee. Attendees will also have complimentary access to a new Healthcare CRM for one month, courtesy of Hospice Insights. Greg Grabowski kicks off an event you won’t want to miss. Other presentations include: Danielle Burmeister, Vice President of Marketing and Communications for Homesteaders Life Company, reveals key insights into Preneed Motivators: Cremation Edition about why families decide to prearrange. A panel of experts share actionable insights for Cremation Preneed Success: Strategies, Insights, and Innovation in Sales and Marketing. Discover how to communicate the value of pre-planning with Tyler Anderson, VP, Business Development at Precoa; William Bonacorda, President of Trust 100; Rob Goff, Regional Director, PreNeed Northwest, for United Heritage Life Insurance; and, Joshua Rae, CEO of Golden Considerations. Aftercare industry leaders continue the discussion on enhancing your relationship with families while driving business growth in an Aftercare Panel: Supporting Families and Growing Your Business. Greg Grabowski of Hospice Advisors; Jon Lefrandt, Founder and CEO of Elevia; and, Matthew Van Drimmelen, Founder of Full-Circle Aftercare offer practical strategies for crafting a successful aftercare program. Lindsey Ballard, Owner of Ballard-Sunder Funeral & Cremation, leads an interactive session to showcase attendees’ most effective strategies in Preneed Spotlight: Lessons and Ideas from Real-Life Success Stories. Whether you’re just starting with digital marketing or looking to refine your approach, Welton Hong, CEO & Founder of Ring Ring Marketing, provides practical insights to grow your preneed business in Leveraging Technology to Grow Your Preneed Program. Wendy Russell Wiener, Managing Member of WRW Legal, PLLC, and Bill Williams, President/CEO of Funeral Services, Inc., wrap the event with The Great Debate: Trust vs Insurance with the tools you need to determine, or confirm, which is right for your business. Elevate your role as a funeral professional in the end-of-life continuum of care with Greg Grabowski at CANA’s 2025 Cremation Symposium! Register to attend at the Paris Las Vegas this February 26-28 at cremationassociation.org/success. About CANA Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.
FOR IMMEDIATE RELEASE
Contact: Barbara Kemmis Phone: (312) 245-1077 499 Northgate Parkway Wheeling, IL 60090-2646 Barbara@cremationassociation.org
Bridging Hospice and Funeral Services: A Compassionate Continuum of Care Engaging Hospice with Greg Grabowski at the 2025 CANA Symposium
WHEELING, IL— Hospice and cremation service are united by a shared, fundamental philosophy to prioritize dignity, respect, and family-centered care. How can you bridge the gap and become integral in supporting hospice and families as they navigate end-of-life? Join Greg Grabowski, Partner at Hospice Advisors and Hospice Insights, and explore how funeral professionals can foster a seamless transition with hospice care efforts and healthcare resources at the Cremation Association of North America’s 2025 Cremation Symposium at the Paris Las Vegas on February 26-28, 2025.
Approximately 50% of all deaths in the United States involve hospice care. Like cremation, which CANA research shows topped 60.6% nationally in 2023, hospice care continues to grow as more families see its value to their experience. These parallel trends highlight the opportunity for cremation and hospice providers to collaborate, creating integrated services that meet evolving family needs. In his keynote session sponsored by National Guardian Life Insurance Company (NGL), Bridging Hospice and Funeral Services: A Compassionate Continuum of Care, Greg Grabowski offers actionable strategies to engage both the heart and skills of hospice in delivering value to the healthcare continuum.
“I learned that when funeral homes show interest and involvement by demonstrating their shared values of celebrating one’s life, hospice providers respond positively,” says Greg. “When funeral directors communicate the why for what they do, hospice care team members listen.” Greg’s presentation will draw on themes from his book, Engaging the Heart of Hospice co-authored with Lacy Robinson, a free takeaway for every Symposium attendee. Attendees will also have complimentary access to a new Healthcare CRM for one month, courtesy of Hospice Insights.
Greg Grabowski kicks off an event you won’t want to miss. Other presentations include:
Elevate your role as a funeral professional in the end-of-life continuum of care with Greg Grabowski at CANA’s 2025 Cremation Symposium! Register to attend at the Paris Las Vegas this February 26-28 at cremationassociation.org/success.
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,700 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.